How to repurpose old content on your website: A simple guide
Creating content for your website can be hard work—it takes time, creativity, and effort. But did you know there's a way to get more mileage out of the content you've already created? That's where content repurposing comes in. Repurposing content is a fancy way of saying that you're giving your old content new life by reformatting or updating it for different platforms. It's like recycling but for digital content! And the best part? It saves you time and helps your content reach more people.
Why repurpose content?
Think of repurposing content like leftovers from a good meal. Instead of throwing out what you’ve already cooked, you transform it into something new—maybe a sandwich, a soup, or even a salad! Content repurposing is the same idea. You take a piece of content you’ve already created and serve it in a new way to keep it fresh and engaging for your audience.
Here’s why it’s a great idea:
Reach more people: Some people like reading, others prefer watching videos, and some like scrolling through quick social media posts. By repurposing your content, you can appeal to all these different preferences.
Save time: Instead of starting from scratch every time, repurposing lets you build on something you already have. Less time creating, more time sharing!
Boost SEO: Repurposing helps search engines see your site as a go-to resource on certain topics, which can help improve your rankings.
Easy Strategies to Repurpose Content
Here are some straightforward ways you can repurpose content from your website:
1. Evergreen content is your friend
Evergreen content is like that go-to recipe you have that’s always good, no matter what. It’s content that stays relevant over time. For example, a blog post on “How to Be More Productive” is still useful whether you wrote it last year or today. This kind of content is perfect for repurposing because it doesn’t get outdated. You can update it with fresh insights or new data and share it again.
2. Update old content
Sometimes, your old content just needs a little love. Take an older blog post, add some updated information, maybe a fresh perspective, and voilà—you’ve got something new without starting from scratch. This is especially handy if that old post was popular; a refresh can bring it back to life and keep it relevant
3. Turn videos into blog posts
If you have a video that’s packed with useful information, why not turn it into a blog post? Start by transcribing the video (there are tools that can help with this). Then, clean up the text, add some headers, maybe throw in a few extra insights, and you’ve got yourself a blog post. It’s a quick and easy way to reach people who prefer reading over watching.
4. Break blogs into social media posts
Social media thrives on bite-sized content. So, take a blog post you’ve written and break it down into smaller pieces that you can share on social platforms. For example, a blog post on “Top 5 Marketing Tips” can become five individual social media posts—each one highlighting a different tip.
5. Create infographics from data
If you’ve got a blog post full of facts, figures, or steps, consider turning that information into an infographic. Infographics are a great way to present information visually, which is perfect for platforms like Pinterest or Instagram where visuals are everything.
Repurposing old content is like giving your hard work a second (or third!) life. You don’t always need to create new stuff from scratch when you can adapt what you already have. By turning blog posts into videos, social posts, infographics, and more, you can get the most out of every piece of content you create. It’s a smart way to save time, reach more people, and keep your website fresh without doubling your workload.
So next time you’re stuck on what to create, look back at what you’ve already done—you might just find the perfect material to repurpose!
