Engaging social media content types for 2024: A simple guide
Social media is a powerful tool for brands, helping them make great first impressions and connect with people. But with so many content types and platforms, it can be tricky to know what works best. Let's dive into the most engaging types of social media content in 2024 and how you can use them to connect with your audience.
1. Short-Form Video
Short-form videos, typically under three minutes, are super engaging. They grab attention quickly and are typically used a lot on platforms like TikTok, Instagram Reels, and YouTube Shorts.
Why It Works: These quick, bite-sized videos are easy to watch and share. They're perfect for our fast-paced lives where we want information delivered quickly. Short-form videos are used for a variety of reasons — product showcases, behind-the-scenes moments, or influencer collaborations are just some of the types of content.
2. Images
Images are a staple in social media, offering a quick and impactful way to communicate. Platforms like Instagram and Pinterest are all about stunning visuals.
Why It Works: A great photo can stop someone mid-scroll. It's quick to consume and perfect for showing off products, lifestyle shots, or even quotes. As feeds prioritise video content, an impactful image can cut through.
3. Live Video
Live videos are a simple way to interact with your audience in real-time. Whether it's a Q&A, a product launch, or a look behind-the-scenes, live videos can make your brand feel more personal.
Why It Works: Live videos create a sense of urgency and excitement. Plus, they allow for immediate feedback and interaction, making viewers feel involved.
4. GIFs/Memes
Who doesn't love a good meme or GIF? These fun, often humorous images or short animations can make your brand more relatable and approachable. Consider if they are appropriate for your brand style and tone.
Why It Works: Memes and GIFs are quick, easy to understand, and often go viral. They're perfect for connecting with your audience and adding a bit of humor to your content.
5. Text-Based Posts
Text-based posts are great for sharing thoughts, stories, or starting conversations. They're simple but effective, especially on platforms like LinkedIn and Reddit.
Why It Works: Sometimes words are the best way to convey a message. Text posts can showcase your brand's personality, share valuable information, and engage with your community.
6. User-Generated Content (UGC)
UGC is content created by your fans and customers. It's like a digital word-of-mouth recommendation and can be incredibly powerful.
Why It Works: People trust real-life experiences more than branded content. UGC shows real people using your products, making it authentic and relatable.
7. Long-Form Video
While shorter videos are great for quick engagement, long-form videos are perfect for in-depth storytelling. Think of YouTube documentaries, tutorials, or interviews.
Why It Works: Long videos allow you to dive deeper into topics, build a stronger connection with your audience, and showcase your expertise.
8. Audio Content
Podcasts and other audio content are great for sharing stories and information. They let people engage with your brand while they're on the go.
Why It Works: Audio content is convenient and personal. It lets listeners feel like they're part of a conversation.
9. URL/Links to Other Content
Sharing links to your website or other content can drive traffic and provide more information. It's a simple way to extend the conversation beyond social media.
Why It Works: Links are a great way to guide your audience to more in-depth content, whether it's a blog post, a product page, or an external article.
In 2024, there's no one-size-fits-all approach to social media. The best content type for your brand depends on your audience and goals. Whether you're sharing a quick video, a stunning photo, or a thoughtful blog post, the key is to keep it engaging and authentic. We’d love to hear of any success stories, or on the flip side if you’re not sure if your content is working for you.
